He coronavirus it has also awakened signs of solidarity and altruism throughout the planet. From fashion to the beauty industry, regardless of the sector they belong to, many companies have decided to join the fight against the pandemic. And now the power that a lipstick, as MAC, one of the favorite brands of the lovers of the makeup has decided to join with a donation of 10 million dollars for vulnerable communities affected by COVID-19.
It has been announced that 250 organizations from around the world that have directly participated in the fight against the pandemic will benefit from the donation to be made through the MAC Viva Glam Fund, an initiative that the firm started in 1994 to raise funds for causes such as the fight against AIDS. That destined for the cause will help the organisms to be able to continue providing food, vital services, medicines, tests and treatments of the diagnosed cases.
And the best thing is that helping is easy, as it is enough to acquire one of the three lipsticks whose total sales will go to the cause, which was also announced by Miley Cyrus through their program in Instagram live.
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